Friday, September 4, 2009

ILLAMASQUA Dystopia.



My love of all things Illamasqua is well documented but after seeing the new collection it may well have stepped up a notch.
Nic and I joined up with an army of Bloggers to be introduced to Dystopia (visuals above 2 of 4)

Not for the faint hearted, Dystopia is a strong statement of defiant confidence. Where the dark meets the light. Monochrome shades build and blend, brought alive by flashes of intense pink and lurid purple, while dazzling pigments, metallic textures and iridescent finishes all add to the drama of this strikingly uncompromising look.

The visuals are dark and angular with a slightly disturbing edge. Love them or hate them, you just can't ignore them.
For me, they are incredibly stunning...breathtaking infact. I couldn't help but look closely at the detail and wonder if the brain that thought up such a look might indeed be genius or even slightly mad.

Luckily for us, the make-up artist behind the images was at hand to share her background and explain what the hell she was thinking!
Alex Box has a background in fine art, She didn't intend to become a Make-up Artist but just ended up here. When her Art grew and took to the body and face it was noticed and a slight change of direction was suggested by friends.
Which means that her career as a make-up artist was born out of sheer talent rather than intension.
Today, Her make-up explores the relationship between art, science, nature and the magical.

Alex told us that she never has a plan when creating a look. It just comes about organically and while she appreciates that the visuals may not be to everyones taste, the fact that they are getting talked about is exactly the point.

After meeting the cast of colourful characters behind Illamasqua I really feel that this is a totally unique brand.
Unique because Illamasqua is fuelled by passion, raw talent and a huge respect for what each individual brings to the table.
Rather than creating easy to sell diluted products Illamasqua take risks and ultimately its paying off.

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