However annoying it may be with adds and sale campaigns, we must pay a due respect to certain campaigns for creative ideas. This one for this case.
All times favourite of boys & girls, ladies & gentlemen Converse shoes has arranged a new campaign. It is related to the launch of new special winter boots. The philisophy back the campaign is Boots in case of emergency. The creators have taken directly to the meaning and made the boots available (free of charge!) in Emergency boxes. If you are in UK (the campaign is yet only in UK) you should look for these clues around:
And then you will see a red In Case of Emergency Box with a pair of boots in it somewhere around.
If you are wondering if the trophy is worth the trip, check out the boots in 2 different colours:
We are still in 2 minds about those boots. But Converse is cooperating with Missoni, and in the end of these month new Missoni + Converse boots will hit the stores. Maybe those are worth the trouble? Hmmmmm....
Have a beautiful day,
:*
Mu & Lilo
All times favourite of boys & girls, ladies & gentlemen Converse shoes has arranged a new campaign. It is related to the launch of new special winter boots. The philisophy back the campaign is Boots in case of emergency. The creators have taken directly to the meaning and made the boots available (free of charge!) in Emergency boxes. If you are in UK (the campaign is yet only in UK) you should look for these clues around:
And then you will see a red In Case of Emergency Box with a pair of boots in it somewhere around.
If you are wondering if the trophy is worth the trip, check out the boots in 2 different colours:
We are still in 2 minds about those boots. But Converse is cooperating with Missoni, and in the end of these month new Missoni + Converse boots will hit the stores. Maybe those are worth the trouble? Hmmmmm....
:*
Mu & Lilo
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